About Us

At Firelight Creative Co.

We help your business shine.

At Firelight Creative Co., we help small businesses shine brighter with websites, graphic design, and strategy that’s warm, clear, and unforgettable. We believe that every brand has a story worth sharing, and we’re here to help you tell yours confidently and creatively.

Free Consultation

Hi, I'm Ben.

Hi, I’m Ben- a designer, strategist, and creative partner with over 15 years of experience in graphic design, web design, and branding. I’ve had the joy of serving a wide range of clients, from nonprofits to small businesses, helping them develop clear messages that communicate clearly.

From leading strategic plan communications at Washington State University to teaching design at the university level and now launching Firelight Creative Co., my work has always centered on helping others clarify their message through strategic design.

I work with folks in person in both Boise and Spokane, and also get to work with cool clients around the world. Whether you’re in need of web design or a complete brand refresh, I’m here to help guide your next chapter.

See some of my work

15 years of experience in graphic design, web design, and all things communication- a tool at your fingertips.

Each step of my career has built on the last—combining creativity, communication, and leadership.

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Strategic Communication

I have a strong foundation as a graphic and web designer, creating visuals and digital experiences with strong, clear messages. With broad understanding of advertising, public relations, and social media principles, I am able to build communication plans with strategies that are driven to produce results.

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Teaching

For 10 years, I taught university-level courses in design, advertising, social media, and web. Teaching kept me grounded in industry standards while giving me the opportunity to mentor and develop future professionals.

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Strategic planning & execution

At Washington State University, I facilitated systemwide planning processes, helping leadership define goals and move them into action. I specialized in execution and reporting—building dashboards, tracking progress, and working directly with leaders to keep strategies on course.

Experience you can measure. Skills you can see.

My career has given me the chance to wear many hats- designer, teacher, communicator, strategist- and each role has added to the skills and accomplishments I bring today. From mastering Adobe tools to leading systemwide strategic planning, I’ve learned how to balance creativity and execution in a way that drives real results.

years in communication and design

years teaching in higher ed

Facilitated implementation plans

Creative projects delivered

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Certifications and Awards

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Strategic Planning Institute

Society for College and University Planning (SCUP), 2023

– Completed all phases of SCUP’s Planning Institute, focused on integrated strategic planning, change management, and alignment best practices

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Oaks Academic Technology Teaching Award

Washington State University, April 2021

– Recognized for innovative use of technology to transform teaching and learning; nominated for leading the Murrow Adobe Lab’s virtual transition and expanded student support

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Honorable Mention- UCDA Design Awards

University & College Designers Association, 2023

– Honored for my website development for WSU’s Strategic Plan; recognized among top in-house digital design entries nationwide

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Comfort in Adobe Programs

InDesign 85% 85%
Illustrator 90% 90%
Photoshop 72% 72%
Premiere Pro 65% 65%
Lightroom 78% 78%

This is where strategy meets creativity.