You run your business. We'll handle this part.
About Us
About Firelight Creative Co.
We help your business shine.
Firelight Creative Co. helps small businesses in the Boise area look and communicate like the professionals they are — through strategy-first design, clear messaging, and websites that actually work.
Hi, I'm Ben.
I spent 20 years learning how to communicate clearly — in classrooms, boardrooms, and strategic plans. Now I use all of it to help small businesses like yours look and sound as good as you actually are.
Our clients are amazing at what they do- but their website doesn't always show it. Maybe it was thrown together in a hurry on Wix, or it hasn't been updated in years. Either way, it's a headache for them and doesn't reflect how good they actually are.
We operate with a simple belief: small businesses deserve the same thoughtful, strategic approach to their brand and website that big organizations pay consultants thousands for.
Every project we take on reflects that foundation: strategy first, design second, and always built around what your business actually needs.
What makes Firelight Different
A lot of designers will build you something that looks nice. We do something different.
Before we touch colors or fonts, we figure out what your business needs to say, who it needs to say it to, and how your website fits into the bigger picture. Then we design and build something that actually works — not just something that looks good in a screenshot.
Strategy before design
We start with your message, your audience, and your goals. Every design decision flows from that — not the other way around.
You're never on your won
We guide you through the entire process — from the first conversation to launch and beyond. No confusing handoffs, no wondering what comes next.
Built for your business
Everything is tailored to you. We take a holistic view of your brand — your website, your visuals, your messaging — and make sure it all works together.
Built to grow with you
We don't disappear after launch. Need a new page? A social media graphic? An ad designed? We're here — so you can stay focused on running your business.
What we believe
Every one of our projects are guided by our core beliefs:
Every business has a story worth telling well.
Most small businesses are better than their online presence suggests. Our job is to close that gap.
Strategy only works when it's actually executed.
Big ideas mean nothing without follow-through. We bring both — the vision and the ability to make it happen.
You shouldn't have to figure this out alone.
Running a business is hard enough. Your website, brand, and marketing shouldn't add to the stress. That's what we're here for.
Good design builds trust.
Before a potential client ever calls you, they've already formed an impression. We make sure that impression reflects how good you actually are.
What we bring to the table
Firelight was built on a foundation of real experience — not just in design, but in communication, strategy, and execution at every level.
years in communication and design
years in higher ed
Facilitated implementation plans
Creative projects delivered
Certifications and Awards
Strategic Planning Institute
Society for College and University Planning (SCUP), 2023
- Completed all phases of SCUP’s Planning Institute, focused on integrated strategic planning, change management, and alignment best practices
Honorable Mention- UCDA Design Awards
University & College Designers Association, 2023
- Honored for my website development for WSU’s Strategic Plan; recognized among top in-house digital design entries nationwide
Oaks Academic Technology Teaching Award
Washington State University, April 2021
- Recognized for innovative use of technology to transform teaching and learning; nominated for leading the Murrow Adobe Lab’s virtual transition and expanded student support