This is where strategy meets creativity.
Bowtie Studio
Website & Brand Identity: Bowtie Studio
Bowtie Studio is a modern hair salon in Pullman, Washington, and this project focused on creating a welcoming brand identity and a professional salon website design.
Project Type: Brand identity + Website Design + Website Development
Industry: Salon / Personal Services
Location: Meridian, Idaho
Services: Website development, Branding, Ongoing site maintenance
Project Highlights:
• Brand identity and logo design
• Strategic website architecture
• Custom website design and development
• Service structure and pricing clarity
• Mobile optimization and booking integration
Project Scope
Bowtie Studio did not have a dedicated website, and needed a cohesive brand presence that reflected the quality of their salon experience. The project included developing a visual identity and building a website that clearly communicated services, simplified booking, and created a professional online presence for the business.
The result is a clean, welcoming site that helps new clients quickly understand the services offered and feel confident scheduling an appointment.
The challenge
The salon previously lacked a structured brand and online presence that matched the experience offered in person. Information about services and booking was difficult for new clients to find, and the overall presentation did not reflect the quality and professionalism of the studio.
The goal was to create a cohesive brand identity and a website that would feel polished, approachable, and easy for clients to navigate.
Our Approach
We began by establishing a brand identity that felt clean, modern, and welcoming while still reflecting the personality of the studio.
From there, we developed a website structure designed to guide visitors clearly through the services offered and make booking appointments simple.
Key steps included:
• Developing a cohesive brand identity and logo system
• Structuring services so clients could quickly understand offerings
• Creating a clean, modern visual design that builds trust
• Ensuring the website works seamlessly on mobile devices
• Integrating booking functionality to simplify scheduling
Results
