Frequently asked questions
These are some of the questions clients often ask before they hire anyone, answered with our honest take on it. If yours isn't here, send it over and we'll answer it.
Small Business Tips
How do I know what to post on social media?
Business owners often ask whether posting on social media makes a difference. It does, but only when you post with purpose. Here’s why social media matters, plus a simple AI prompt to help you build a posting plan and stop scrambling for ideas at the end of the day.
What Should My Email Signature Include?
The few details every small business email signature needs, what to leave out, and why it matters more than you think.
How Do I Get More Google Reviews?
Simple ways to ask for reviews, what Google doesn’t allow, and how to put your reviews to work on your website.
How Can a Small Business Actually Use AI?
A practical look at how a one-person business uses AI for daily prioritizing, first drafts, and small custom tools, plus the rules that keep it useful.
Website Design & Development
What Does a Website Cost for a Small Business in Boise?
Real numbers for small business website pricing in the Boise area, from a one-page site to a full multi-page build, with what’s included at each level.
Can AI Build My Website?
What AI website builders do well, where they fall short, and how to decide whether one fits your business.
How Often Should I Update My Website?
Which parts of your website need attention monthly, quarterly, and every few years, and what happens when you let them slide.
How Much Information Should I Put on My Website?
How much content a small business website actually needs, and why structure beats volume, drawn from a chiropractic website build by Firelight.
Do I Need Brand Strategy Before I Build a Website?
Why a website built without direction becomes a design exercise, what a strategic foundation actually contains, and when you can skip it.
Branding & Graphic Design
What Should My Email Signature Include?
The few details every small business email signature needs, what to leave out, and why it matters more than you think.
How Do I Check If My Brand Is Consistent?
A 15-minute brand consistency check for small business owners: logo files, colors, fonts, messaging, and which inconsistencies to fix first.
Why Does My Brand Need to Match Across Everything?
Why brand consistency makes a small business look established, drawn from the event identity Firelight built for the 50th Murrow Symposium.
What Does a Logo and Brand Identity Cost for a Small Business?
Branding package pricing from $500 to $1,500, what you get at each level, and how to tell which one your business actually needs.