Simple ways to ask for reviews, what Google doesn't allow, and how to put your reviews to work on your website.

Reviews are often the first thing a potential client checks, and a handful of recent, genuine reviews can do more to earn trust than anything you say about yourself. The good news: getting more of them mostly comes down to asking.

Ask right after a win

The best time to ask is when a client is happiest: right after you finish the project, solve the problem, or hear them say thank you. Most satisfied clients are glad to leave a review. They just won't think to do it on their own.

Make it take one click

Your Google Business Profile gives you a direct link that opens the review form. Put it in your follow-up emails, your email signature, and your invoices. Every extra step you remove means more reviews.

Don't pay for reviews

Google's policies prohibit offering discounts, gifts, or other incentives in exchange for reviews, and violating them can get reviews removed. Ask every client the same way, and let them say what they genuinely think.

Respond to every review you get

Thank people for positive reviews, and respond calmly and professionally to negative ones. Future clients read your responses, and a thoughtful reply to a tough review often builds more trust than the review costs you.

Put your reviews where clients make decisions

Reviews do the most good when people see them at the moment they're deciding whether to contact you. That's why we embed Google reviews directly on our clients' websites using TrustIndex. The reviews update automatically, so the site always shows current, trustworthy feedback without anyone copying and pasting testimonials. If you'd like your reviews working for you on your own site, book a call and we'll set it up.