Frequently asked questions
These are some of the questions clients often ask before they hire anyone, answered with our honest take on it. If yours isn't here, send it over and we'll answer it.
How Much Information Should I Put on My Website?
How much content a small business website actually needs, and why structure beats volume, drawn from a chiropractic website build by Firelight.
How Do I Check If My Brand Is Consistent?
A 15-minute brand consistency check for small business owners: logo files, colors, fonts, messaging, and which inconsistencies to fix first.
Do I Need Brand Strategy Before I Build a Website?
Why a website built without direction becomes a design exercise, what a strategic foundation actually contains, and when you can skip it.
Should I Redesign My Website or Start Over?
How to tell whether your existing site is worth fixing or worth rebuilding, and what it costs either way.
How Long Does It Take to Build a Small Business Website?
Realistic timelines for a small business website build, what determines the schedule, and the one thing that slows projects down most.
How Can a Small Business Actually Use AI?
A practical look at how a one-person business uses AI for daily prioritizing, first drafts, and small custom tools, plus the rules that keep it useful.
Why Does My Brand Need to Match Across Everything?
Why brand consistency makes a small business look established, drawn from the event identity Firelight built for the 50th Murrow Symposium.
Why Isn’t My Website Bringing Me New Clients?
Why small business websites fail to convert, and how a strategic redesign for a Boise law firm fixed structure, messaging, and trust.
What Does a Website Cost for a Small Business in Boise?
Real numbers for small business website pricing in the Boise area, from a one-page site to a full multi-page build, with what’s included at each level.
What Does a Logo and Brand Identity Cost for a Small Business?
Branding package pricing from $500 to $1,500, what you get at each level, and how to tell which one your business actually needs.