by Ben Pingel | Sep 12, 2026 | Branding, Small Business Tips
The few details every small business email signature needs, what to leave out, and why it matters more than you think. Your name, title, business name, phone number, and website, plus one link that moves people to action. That’s it. Your email signature might be...
by Ben Pingel | Sep 9, 2026 | Branding
A 15-minute audit you can run yourself: what to gather, what to compare, and what to fix first when things don’t line up. Put every piece of your brand side by side and compare four things: your logo, your colors and fonts, your one-sentence description, and...
by Ben Pingel | Jul 30, 2026 | Branding
What a 50th anniversary identity for WSU’s Murrow College shows about building one idea into every piece your customers see. Because consistency is what makes you look established. When your logo, colors, message, and materials all come from one idea, people...
by Ben Pingel | Jul 9, 2026 | Branding
Branding package pricing from $500 to $1,500, what you get at each level, and how to tell which one your business actually needs. Professional branding for a small business typically costs between $500 and $1,500. What separates those numbers isn’t how good the...
by Ben Pingel | Jun 25, 2026 | Branding
Why your logo might not be the real problem, the signs you actually need a new one, and when a refresh is enough. Maybe not. When business feels stuck, a new logo seems like a tangible fix. Sometimes it is. More often, the logo isn’t what’s holding you...
